When a friend at a bar asks what I do, I tell them I'm a systems plumber. I find where a business is leaking revenue, and I fix it.
I've been in revenue operations since 2018, most of it inside SAF-Holland México, building the layer a global manufacturer runs on. That's where the discipline comes from. I reconciled 12,461 orders between two systems until they agreed, exactly, to the record. Count first, fix second, and never automate anything you haven't watched work by hand.
The other half of the job is quieter. When a company's tools have stopped talking to each other, I'm the one who gets them back on the same page. Clean data, connected systems, and reports the whole team can trust.
I bring the same playbook to smaller operators now. B2B sales teams of four to eight, home inspectors, local trades, specialty care. The problems look different on the surface, and underneath they're usually some mix of the same short list: uncounted leads, unaudited vendors, follow-up nobody runs, booking flows that quietly misfire, and reporting the team works around.
I'm not an agency. There's no logo, no account manager, no team of juniors billed at my rate. You hire me, I do the work, and I show you the receipts.
Every engagement starts by counting things nobody has counted. Opinions are cheap. A number confirmed three independent ways ends the argument.
Fix lists are written so your own people, or any competent VA, can run them. Dependency on a consultant is a leak too.
Automating a broken process just breaks things faster. The order is chaos, clarity, then automation. Skip the middle step and you build the mess faster.
Worth thirty minutes to find out? The call is free, the diagnosis is honest, and there's no deck.