Part plumber. Part therapist.

When a friend at a bar asks what I do, I tell them I'm a systems plumber. I find where a business is leaking revenue, and I fix it.

I've been in revenue operations since 2018, most of it inside SAF-Holland México, building the layer a global manufacturer runs on, which is where the discipline comes from. I reconciled 12,461 orders between two systems until they agreed, exactly, to the record. Count first, fix second, and never automate anything you haven't watched work by hand.

I look at how the work gets done and how the software is set up. Often you have to work on both. A better report only helps if people are keeping the information current, and that's hard to ask of them if entering it is a pain. I work through those problems with the people doing the job.

Lately that's smaller operators. A home inspector, a construction company, sales teams of four to eight. And more and more, companies that bought AI for the whole office and want to know what they're getting for it.

I'm not an agency. There's no logo, no account manager, no team of juniors billed at my rate. You hire me, I do the work, and I show you the receipts.

I do business honestly. If it doesn't need to be done, I don't try to sell it.

Based

Chicago suburbs, remote-first, works everywhere

Since

Revenue operations since 2018. Independent practice 2026.

Platforms

CRM-agnostic in practice, and quick to learn a new one.

Clients

SAF-Holland México · Prospective Home Inspections · Baker Construction Co.

Offers

Two ways to start: a Discovery Audit, or a Revenue System Build when the problem is already known. After the build, I stay on for Ongoing Revenue Operations.

Method

Diagnose → Build → Adopt. Chaos → Clarity → Automation.